From the moment Jay-Z released his cryptic 4:44 ad in Times Square I’ve been intrigued. And when we knew it was an album my interest was heightened well above normal levels. I was oh so curious to see how this would turn out knowing how Jay-Z has not really been at the tippy top of his game as of late. And that is not throwing shade at all, this man is popping out his 13th album and he is still dropping lines and teaching lessons that people will dissect for years. And with saying that I love how Hov did everything on this album. In all honesty I dont know if this will be his last studio album but with my college educated brain I can only assume that this might be it. He’s had such a long, prosperous career and obviously doesn’t even need to make music anymore first off. He’s not a businessman, he’s a business man. And second off, the way this album sounds makes it seem like it his last hoorah. He addresses a bunch of stuff on 4:44 and really just puts everything he has on the table so i really dont know what else he could rap about. He hits on personal, cultural and political issues like talking about how his mother was forced to hide in the closet as a lesbian for some many years for the fear of what might happen. He hits on all the media and rumors about his marriage and potentially mistresses and the elevator scuffle with Beyonce’s sister. He throws shots at himself, he throws shot at Kanye, He throws shots at Eric Benet. He hits racial issues and even manages to bring OJ’s name back into the light. He ends it all with a song called “Legacy” and it tells of the story of leaving your legacy and acts as an ode to his children I believe and his empire that he has built for them.
The beats behind Jay’s flow are out of this world, mixing samples in with classic drum flows, No ID absolutely murdered this album. And to do it all alone is just phenomenal and really proves to anyone that can’t already see how talented No ID is and how he will go down as one of the best producers in the rap game history books. I think Jay-Z was trying to make a statement with this album and he did just that. In this world we live in of Migos and mumble rapping, it is honestly just so refreshing to hear a classic Hov come on a beat and just be spitting clean crisp bars. He changes up his flow a few times on this album which I really liked and on “Bam” he hits on with a killer drop and roll into his verse. I knew this was coming so I was sure to sign up for the Tidal free trial earlier in the day before 4:44 came out and I could not be happier that I got in and was able to listen. It blows my mind and I keep forgetting that there is a majority of people out there who have never heard this album. And a lot of them might not depending on how it will be released or if it will be on tidal alone forever. who knows. All i know is if that the case I am gonna end of buying a Tidal subscription cause this shit is an album all be bumping all summer17 and beyond. #444 -( . )